Blue Chip Portfolio Hits Market Courtesy Of JLL - Melbourne | Content Hub

Blue Chip Portfolio Hits Market Courtesy Of JLL - Melbourne


September 2016
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Blue Chip Portfolio Hits Market Courtesy Of JLL - Melbourne

Internationally acclaimed real estate group Jones Lang LaSalle - Melbourne have listed a spectacular portfolio of three Inner-City development opportunities, with medium and high density developers in particular the intended target audience.

As Melbourne’s rapid growth continues to reach unprecedented heights, matched by both domestic and international interest from investors, owner-occupiers and downsizers alike, the suite of properties are strategically positioned to take advantage of the respective area’s experiencing a relative undersupply in the broader context of the apartment market.



272 - 280 Normanby Road, South Melbourne

Offering a landmark freehold development in the highly sought after South Melbourne precinct, Normanby Road presents as some 2,609sqm of Capital City Zone 1 land complete with triple street frontages.

Surrounded by an unsurpassed variety of lifestyle amenities including Crown Casino, the South Melbourne Market, and the magnificent Albert Park Lake, the designated forty level height limit (STCA) provides an attractive development flexibility ably positioned to capitalise on spectacular views of the Melbourne skyline as well as Port Phillip Bay.

Boasting short-term holding income, and access to an array of public transportation and major arterials, this site offers an attractive proposition to target end users comprised of young professionals, first-home purchasers and astute investors alike.


6-8 Neilson Place, Footscray

Positioned on a substantial land holding of 1,508sqm, Neilson Place highlights a strategic site ideal for a medium density development - with options ranging from an exceptional prospect to hold and keep as a land-banking opportunity, or alternatively to commence a project of your own in the short / medium term.

Footscray continues to undergo rapid gentrification, given it’s unique location to the City, prominent positioning to transportation links, and a varied lifestyle that continues to see strong growth within the apartment sector.


404 - 418 Spencer Street, West Melbourne

Situated on a corner landholding of 1,070sqm, Spencer Street boasts a highly competitive development positioning on the very edge of the CBD wherein rapid increases in population and a suite of commercial and office developments have solidified West Melbourne’s standing as one of the Inner-City’s most significant locations.

An easy walk into the CBD and in particular the legal precinct, this site also offers immediate proximity to major medical and educational districts of Melbourne. 

Two (2) large street frontages in addition to the potential for magnificent skyline and harbour views caps off this unique project.

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