Suncorp Bank has partnered with Ready Media Group, owner of CommercialReady and DevelopmentReady, in an advertising campaign that will set them in front of more than 48,000 investors and developers. Similar campaigns in the past have been seen to generate extraordinary results with a substantial increase in the value of their mandates due to direct exposure to the CommercialReady and DevelopmentReady audience.
Suncorp Bank is the banking arm of Suncorp Group, the country’s largest finance and Insurance company and owner of AAMI, GIO, Apia, Bingle and Vero amongst others. They are renowned for their competitive rates, excellence in swift customer service and lending products tailored towards property developers and commercial investors.
“The cross over with relevance to our audiences made sense to both parties and we look forward to strengthening our relationship with Suncorp through this collaboration” states Michael Bevilaqua, State Manager for Ready Media Group.
CommercialReady and DevelopmentReady are the most targeted commercial investment and property development listing platforms in Australia with a database of over 48k investors and developers. They have grown almost 6-fold over the last 3 years due to the strong demand for their cutting edge creative services and innovative prop-tech, making them leader in this field for the commercial and property development space.
There is no doubt this partnership will continue to drive Suncorp Bank’s success. They have already been awarded Business Bank of the Year for value and service for the past 4 years in the Money Magazine awards, so this, with their customer focused strategy in place, is only expected to take them from success to success.
“We have a Relationship Manager and Assistant Relationship Manager model dedicated to each portfolio, so clients are speaking to the same person when they pick up the phone. This differs to other models where clients end up feeling like just a number.” States Mr. Michael Habashi, Commercial Relationship Manager at Suncorp.
In January, Suncorp Bank on-boarded a new EGM Business Banking, Dean Cleland, who is also driving the business through continual growth. “Transparency and speed to market is a key thing. A loan approval that traditionally takes up to 30-60 days, in some cases, we can gain approval within 14 days, subject to all requested information being provided.” This is great news for investors who in most cases require an agile lender with quick turnaround times.
With regards to industry trends and the level of mandates going through Suncorp Bank, Mr Habashi also notes a strong demand for essential services.
“I’m seeing a lot more activity in the commercial property space mainly around childcare investment, services stations, supermarket investment because people are trying to look for safer assets that are somewhat recession proof. And a lot of people are looking out to regional commercial asset investments with the change in work-from-home arrangements. Obviously metro Melbourne is still in demand but overall, the essential services sector is where we’re seeing a lot of interest in.”
With borders opening up and the demand for Australian assets increasing, lenders like Suncorp are now perfectly positioned in the eyes of those investors and developers who need the capital to invest in what is just one of the high demand sectors in our country.
For further enquiries contact:
Michael Habashi - 0437 733 473
Suncorp Group offers insurance, banking and wealth products and services through some of Australia’s and New Zealand’s most recognisable financial brands.
